Project Team


Ideas in Transit was a collaboration bringing together expertise in travel behaviour, user-centred design, data management and visualisation and open innovation:


Core team members (though there was a wider cast!) are set out below:



Centre for Transport & Society

Glenn Lyons Glenn Lyons - overall project lead; research expertise concerning the links between lifestyles and personal travel in the face of continuing social and technological change - Glenn.Lyons@uwe.ac.uk.
Tilly Line Tilly Line - background in environmental studies with research focused upon public attitudes (especially of young people) and travel behaviour theory.
Juliet Jain Juliet Jain - expertise in the organisation and experience of everyday mobility, drawing upon training in Geography, Sociology, and Science and Technology Studies (STS) .


Loughborough Design School

Tracy Ross Tracy Ross - led Loughborough University's involvement in the project; expertise in the user-centred design of technology-supported innovation with research experience crossing several application domains but with a particular focus on transport, mobile and social systems - t.ross@lboro.ac.uk.
Val Mitchell Val Mitchell - expertise concerning user requirements for (future) mobile products and services - including novel methods for studying mobile product users "in the wild".
Andrew May Andrew May - specialises in the user-centred issues with new technologies, including mobile devices with particular interest in user requirements, methods for assessing the impact of technologies, and the notion of user 'value' and its relationship with product/service innovation.


Ito World Ltd

Peter Miller Peter Miller - led Ito World's involvement in the project; extensive experience in the transport technology sector with a prior history in authoring top selling computer games and known to be a serial innovator - peter.miller@itoworld.com.


Ordnance Survey

Chris Parker Chris Parker - led Ordnance Survey's involvement in the project; over 30 years experience in the use of geographic information in the public, private and third sectors, at home and abroad with a particular interest in meeting communities unmet needs through open innovation approaches - Chris.Parker@ordnancesurvey.co.uk.



Page last updated 9 October 2012

Ideas in Transit... Government has an important part to play. Industry has traditionally been the source of innovation. People are now a powerful new source of innovation.

University of the West of England Ito World Ltd Ordnance Survey Loughborough University